You’ve already got a Personal Brand. Here’s how to make it intentional

People are assessing your personal brand within seconds, and they're using it to decide whether to follow, subscribe, buy or invest in you. So you may as well craft it intentionally.

You’ve already got a Personal Brand. Here’s how to make it intentional
Me and Audrey in text message.

This is Part 4/6 in your Everything You Need To Plan Your Best Year Yet and is the method I use to organise my year. Read the other parts here but remember it's essential to do your Big Woman Energy docs here. I hope this is useful for your 2025 planning!


Personal branding is like a company culture: whether you defined it or not, you’ve already got one. Your personal brand exists as a function of how people see you. It's the ten words they might say about you when you're not in the room. The question is: are you letting it run wild, or are you shaping it intentionally?

Your Personal Brand can be crafted from your Vision Mission & Principles. Access the worksheets here.

Building a personal brand is about creating a vibe that’s authentically you. It’s about making people think, She’s onto something, and I want to be part of it. It's about having a clear message and letting that permeate everything you do. For example, if your personal brand for 2025 is about helping others take life-changing trips around the world, then I don't expect to see concrete jungles of inner city life on your social feeds. And if I met you in person, I would expect your conversation to exude adventure and excitement. I would expect you to be someone in the know and I hope you would be empathetic to listen to what "life changing" means for each person in the room. Personal brand is the guardrails for your daily actions.

But like I said, you already have one. People are assessing your personal brand within seconds, and they're using it to decide whether to follow, subscribe, buy or invest in you. So you may as well craft it intentionally and here's how I go about creating mine...