How To Create A One-Page Pitch

How To Create A One-Page Pitch
By Will Phail

In today’s noisy world, it’s easy to get lost in the chatter. We’re constantly bombarded with information, both online and offline. So, how do we make ourselves heard when we want to share our ideas? The answer: use fewer words.


In my book New Methods For Women - you’ll find the full essay for Use Less* Words. Get your copy here…


Great communication isn’t about how much you say, but the quality of your message. The more we talk, the more we risk losing our audience. Instead, focus on clarity and impact.

For many women, especially in spaces where they feel unheard, there’s a tendency to over-explain or repeat themselves. But using more words doesn’t guarantee that your message will land. In fact, it can do the opposite.

The key is having the confidence to say less. By knowing your audience you can understand what matters to them, and trust that you don’t need to say everything all at once. Less is more. In my own experience, the pitch deck that secured my investment was the simplest one I’ve ever created. A clear statement, minimal text, and key data points were all it took.

So, next time you’re communicating, remember: quality over quantity. Use fewer words, but make them count.

I was thinking about this recently when I was working on my book proposal... Can I get back to a place of that original pitch deck with just a few words and images to communicate what I want to say?

A friend who is also an investor thought so…

So how does one Use Less Words?

My Method of Creating a One Page Pitch

Before you start working on any new project, I want you to find these three things…