Founders Diary, Investor Dinners, NPD, Battle of Fates, Content Lists, Supply Chain Issues and Planning 6 Years Forward

Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.

The Path of Least Resistance.

For years I tried to win games that were never designed for me. Then I realised I could simply choose different ones.

Founders Diary February 2026: Research Trips, Store Training, A Launch Dinner, Back Talk with Paloma, Dover St Parfums Pop Up, Japanese Garden, Drops of God.

From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.

Today I Failed

What building something excellent quietly takes from you.

It’s Not Boredom, It’s Self Sabotage

Sometimes your friends aren’t wrong about you. They’re just describing a version of you that no longer exists.

My First Proper Onsen Experience in Japan

Today I went to my first ever proper public onsen in Japan. I’m sitting in the gift shop / foyer area feeling completely relaxed, revived, restored. You’re not allowed to take pictures, so I’m writing this while it’s fresh in my body. After my 5am Eihei-ji temple

Founders Diary January 2026 - Meetings, decks, how I set my annual strategic goals and the real reason I did an event in NYC.

I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so

Healing the Past Doesn't Always Determine Your Future

Doing The Work gets to back to basecamp, but I think physics will propel you to higher heights.

What you should stop doing in 2026

ChatGPT cussed me out and told me I was over sharing….

Sometimes you have to say no... because this is your YEAR OF FOCUS.

It’s time to lock in girl. Because some things will 10x your life and everything else will drain you.

When Luxury Became Labour

I’m Actively Unlearning Performative Pleasure

2026 Planning & Productivity

Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…