If you’ve been joining The Worldbuilder Show every Sunday on The Stack World, you’ll have seen the BTS of building my beauty brand, 39BC. Well it’s finally here! This November we launch with a Pop Up and I’d love to see you there! Here’s what
founder's diary
Even though I have been living this crazy life for a long time, writing the second instalment of my diary is really hitting me how much of a ricochet my life is. Pinging from high to low, from busy to slow, from external to internal in just a short week.
Founders Odyssey
Inside my week of mindset rewiring, brand launches, and Samurai meditation in Turkey.
Business 2.0
I've found the last couple of months really tough. Honestly, I've not been all that happy, and I feel...out of control. I feel like I'm being swept away from here to there, and my time is not my own. It's a
subcultures
This is the final part of a five-part series I’m writing about how subcultures are built. Read the rest here on. This week I list the 21 things I think you needed to build a subculture. hopefully they’ll inspire something in your process today. Building brands today is
39BC
I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.
Writing Saved Me, And It Can Transform You Too
In our pursuit of equality, functionality, and practicality, have we forgotten the thrill of sensuality?
Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…
When I think about the hours spent in beautification rituals, I think about the hours lost in idea generation. When I think about the endless moments spent worrying about my skin or hair, I get frustrated at how much space my image occupies in my brain. Naomi Wolf coined the
Business, Culture & Philosophy for Women from Sharmadean Reid
Good Morning! I’ve been so productive lately! I had a little blip where my travels exhauzted my body and then I burnt my face by using to much retinol while on planes and trains and general AC recycled air but luckily I fixed it, repairing my skin in 4
I’m at that stage in the pre-launch where I’m second-guessing everything. * Labels? Maybe too light. * Boxes? Should I have just gone for the standard top-opening kind? * Website? I wanted it stripped back and super easy to check out on… but now I’m like, is it too plain?
This is the fourth in a five-part series I’m writing about how subcultures are built and this essay is free to read for those logged in. Read the rest here. This week we breeze through some of the subcultures and spaces that millennials and above have created that younger
Because it got real cold and grey real quick...
The mind is quite a funny thing isn’t it? Even funnier is the powerful control it has on the body. Over the last few weeks I’ve not been inspired to write one big thought because the launch of a new venture has made my mind anxious, scattered and
This post is free to read for those logged in... after the member wall I post some actual spreadsheets and docs about how I launched 39BC... I'm exhausted. Everyone has been on this journey with me over the last year as I have been building 39BC …alongside writing
This is the third in a five-part series I’m writing about how subcultures are built. Read the rest here. This week, we dive into the socio and cultural conditions required for a subculture to be born. From September, Niamh Donoghue and I are hosting The Worldbuilder Show on The
This is the first in a five-part series I’m writing about how subcultures are built. Read the rest here. As I continue to build my brand I realise that a huge part of it comes from my lived experience in subcultures — the pirate stations, the club nights, the tiny
This week’s New Method — But Take As Much As You Can — is about rejecting the conditioning that tells women to be satisfied with less. Too often, we’re taught to take only what’s offered, to downplay our worth, and to see ambition as greed. This method flips that
I’ve been feeling crazy anxious lately in a sort of low-level hum that sits underneath everything I do. And I want to understand it. Not brush past it with a motivational quote or bury it under a productivity hack. So I’m writing it out. Confidence isn’t the
Last week I gave a talk for Black Ballad called How To Use AI As Your Superpower, and I was blown away by the response. This presentation wasn’t about tips and tricks. It was about asking one powerful question first: 💡 “What do you bring to the table that AI