Part 4 - You’ve already got a Personal Brand. Here’s how to make it intentional

People are assessing your personal brand within seconds, and they're using it to decide whether to follow, subscribe, buy or invest in you. So you may as well craft it intentionally.

Part 5 - How To Define and Map Your Life’s Work

Do you know what you'll be doing aged 80? Fate willing, I do. Or at least I have an idea in my head of what I'll be doing because my life's work is very clear to me. 

Business is about momentum, art is about withdrawal

Happy Sunday! I'm basically done in. Drained. Ready to sleep. I won't of course, because this is the time of year when I bed down, schedule my entire year and do my Vision Setting. But it's deep work, so I'm happy. There&

Founder's Diary #6 - Long Hours, Performance Pressure, Overwhelm and Shutdown.

I can't believe I still have to WORK?! OMG must I really labour all day?!

Worldbuilding Case Study: Miu Miu & How To Find Your Own Brand Vehicles

Tonight in our Stack World WORLDBUILDER SHOW we discussed the stages of worldbuilding and discussed Brand Vehicles again. You can watch the replay in your Stack app. But I thought it might be helpful to elaborate a little more and provide a case study to help everyone visualize precisely what

Founders Diary #5 - Brand Vehicles, Cashmere, Alex Eagle Puffa, Jaunty Hats, Mountain Restaurants, P50, Whiskey Sours, Climax Books.

I've been trying to figure out a way to explain what I mean when I say Brand Vehicles. If you remember my Ultimate Brand Building Checklist, there was a section on Brand Vehicles. I knew what I meant when I created it, but like most of my writing,

My confidence issues are very real.

Confidence, Senegal, New Methods Writing Retreat, making a plan for Wolverhampton, Prepping 39BC Pop Up…

Founders Diary #3 | You need to taste the thing, if you want to cook the thing

Happy Sunday my darlings. I'm currently writing this from the pool at the villa in Senegal on my New Methods for Women Writers Retreat. The rest of the crew are still at the lagoon enjoying the beach while a few of them have gone horseback riding. I came

39BC's Holiday Pop-Up Experience

If you’ve been joining The Worldbuilder Show every Sunday on The Stack World, you’ll have seen the BTS of building my beauty brand, 39BC. Well it’s finally here! This November we launch with a Pop Up and I’d love to see you there! Here’s what

Proving Myself Since I Was In The Womb

Even though I have been living this crazy life for a long time, writing the second instalment of my diary is really hitting me how much of a ricochet my life is. Pinging from high to low, from busy to slow, from external to internal in just a short week.

Founder’s Odyssey Issue 1 - What I learned about leadership, ceremony, and energy — from Joe Dispenza to a 16th-generation Samurai.

Inside my week of mindset rewiring, brand launches, and Samurai meditation in Turkey.

It's time to make a change.

I've found the last couple of months really tough. Honestly, I've not been all that happy, and I feel...out of control. I feel like I'm being swept away from here to there, and my time is not my own. It's a